In this episode RONALD KOETZIER. One of the most experienced tabletop director. Ronald has his own unique style, he is super sensitive to light, and camera movement and he has an appetizing attitude. We talk about preparation for shooting, difficulties and dependencies in client-agency relationships depending on what country you are shooting the commercial in. And we also talk about the fact that we are not afraid of AI. And lots of other tabletop flavours…Enjoy.