Can generative AI fix your data problems? Is prompt engineering a role or a skill? How is ChatGPT really useful for leaders? Host Rissa Reddan welcomes leaders from West Monroe’s AI Lab–and the hosts of West Monroe’s podcast miniseries “This Is AI–to answer your burning questions about gen AI heading into 2024. Plus, learn about the technology’s limitations and the massive change management crisis looming from its expansion.

In this episode:

• The current generative AI landscape
• The importance of generative AI use cases that are industry relevant
• How to get involved with the West Monroe accelerator
• Focusing on jobs to be done
• Use cases that marketers should be talking about
• Your readiness to engage or benefit from AI
• Limitations of generative AI
• Hire or train your employees on AI
• How West Monroe’s marketing team is using generative AI