In recent years, nothing has sparked as much debate in the B2B marketing world as TikTok. The video-focused platform amounted to 1 billion users in 2021; however, B2B marketers are still weary of braving their way through this still unknown territory.

Is it worth it? What does it bring to the table? Are B2B audiences even scrolling through TikTok?

Todd Clouser wants to set the record straight. TikTok is definitely worth investing in, and in a year, everyone — yes, even B2B marketers — will be on there.

In this week’s episode, I interview Todd Clouser, Senior Brand Marketing Manager at Refine Labs, about how he got started on TikTok and how he’s been using it to leverage his presence on other platforms.

Join us as we discuss:

• Tips to get started on TikTok
• Leveraging TikTok content on LinkedIn
• Video experimentation and finding your content pillars
• How to include TikTok trends in your strategy
• Similarities and differences between TikTok and Youtube
• SDRs as B2B influencers

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.