Kyra Bobinet, MD MPH is the CEO and Founder of Fresh Tri, a cutting edge neuroscience-based health behavior change platform developed with and for Walmart associates.

She is an award-winning public health physician that specializes in healthcare innovation, technology-enabled behavior change, behavior neuroscience, health disparities, and population health management. With an M.D. from UCSF and an MPH from Harvard, Dr. Bobinet is also an adjunct professor at Stanford School of Medicine and Dr. BJ Fogg’s Behavior Design Lab.

Dr. Bobinet’s best-selling book, Well-Designed Life, has been called a must-have tool for health innovators worldwide.

Former Medical Director of Health and Wellness Innovation at Aetna, Dr. Bobinet designed evidence-based clinical interventions and patented algorithms for 30 million members. She is the inventor of Aetna’s Mindfulness product and cited clinical study, which proved significant outcomes and claims cost reductions. Dr. Bobinet has dedicated her life to helping people free themselves from failure and, in particular, achieve lasting habit change to live happier, healthier lives.

In This Episode

• Dr. Kyra Bobinet's website

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