e.l.f. Beauty started as a digitally native company in 2004, and it continues to break digital barriers as it evolves. Ekta Chopa, chief digital officer at e.l.f. Beauty, joins us to discuss what other brands can learn from the company’s digital successes and failures.

In this episode:

• Ekta’s professional journey to becoming e.l.f.’s chief digital officer
• Ekta paints a picture of her role as chief digital officer
• How to determine hype from what’s real
• Where’s the line between technology and digital
• The evolution of e.l.f. since its inception
• As a digitally native brand, how does e.l.f. differentiate itself from competitors
• How the brand brings marries the digital and physical worlds of beauty
• The role of generative AI in improving customer experience
• E.l.f.’s culture of standing with every eye, lip, face, paw and fin
• Social media’s role in customer engagement
• How e.l.f. uses data and analytics
• What digital means to Ekta