The first person to touch your product isn’t a buyer — they’re a marketer.

Andrew Wagner, Chief Marketing Officer at Mighty Spark, says marketers are far more than advertisers — they’re more like general managers. Marketers play a role in every function of a business from product ideation to design, development, sourcing, manufacturing, distribution and beyond, meaning they must work with leaders across every team. When organizations can embrace this marketers-as-general managers mindset, a product’s true potential can be revealed.

Join us as we discuss:

• Marketing beyond advertising and how your team can leverage marketing to streamline growth and achieve success
• Why financial literacy in marketing is essential
• The importance of an integrated marketing approach leveraging both digital and physical initiatives