Using Demand Generation to Drive Revenue & Growth at Startups

Startup Success: A Podcast for Founders & Investors

Transcribed

Using Demand Generation to Drive Revenue & Growth at Startups

Jun 1, 2023 · 25m 18s

Description

Startup marketing expert https://www.linkedin.com/in/scott-gelber-36b8365b/ joins us for an in-depth discussion on how startups can use demand generation and account-based marketing to ramp their revenue pipelines. Scott is the founder of...

Startup marketing expert Scott Gelber joins us for an in-depth discussion on how startups can use demand generation and account-based marketing to ramp their revenue pipelines. Scott is the founder of SRG Marketing, a digital marketing and HubSpot agency that helps B2B startups drive revenue and growth with customized demand-generation strategies. We cover:

What is demand generation, and how can it help a startup?
The need to test and validate different demand-generation strategies
How account-based marketing can help in growing the revenue stream
Inbound vs. outbound strategies and deciding what works for you
Advice for early-stage founders

Scott Gelber has spent over six years working for early-stage SaaS startups growing the demand generation functions of the businesses, before founding his own company. Scott has worked with companies across multiple industries like Construction, Corporate Governance, Cap Table Software, and Supply Chain, and developed customized and effective strategies to help them grow quickly.

With such an impressive portfolio, we’re honored to have him on the show to share some of his invaluable wisdom with us!

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