Using Demand Generation to Drive Revenue & Growth at Startups
Jun 1, 2023 ·
25m 18s
Startup marketing expert https://www.linkedin.com/in/scott-gelber-36b8365b/ joins us for an in-depth discussion on how startups can use demand generation and account-based marketing to ramp their revenue pipelines. Scott is the founder of...
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Startup marketing expert Scott Gelber joins us for an in-depth discussion on how startups can use demand generation and account-based marketing to ramp their revenue pipelines. Scott is the founder of SRG Marketing, a digital marketing and HubSpot agency that helps B2B startups drive revenue and growth with customized demand-generation strategies. We cover:
With such an impressive portfolio, we’re honored to have him on the show to share some of his invaluable wisdom with us!
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- What is demand generation, and how can it help a startup?
- The need to test and validate different demand-generation strategies
- How account-based marketing can help in growing the revenue stream
- Inbound vs. outbound strategies and deciding what works for you
- Advice for early-stage founders
With such an impressive portfolio, we’re honored to have him on the show to share some of his invaluable wisdom with us!
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| Author | Burkland Associates |
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