Welcome to another episode of Startup Success, a podcast for founders and investors. Today we are joined by mergers & acquisitions expert Lowell Ricklefs. He shares his insights on the key factors that founders looking for an M&A solution should consider. Lowell also explains the playbook of a typical M&A process and does a deep dive into M&A strategies for SaaS companies.

Lowell Ricklefs is the Founder and Managing Director of Traction Advising M&A, a premier boutique M&A firm focused on B2B SaaS companies in North America and Europe. He has over twenty years of experience in the M&A space and is also an angel investor. He mentions that SaaS acquisition is about strategic positioning, fit, and knowing the corporate buying process. With such an impressive portfolio, we’re honored to have him on the show to share some of his invaluable wisdom with us!