The Danger of Digital Marketing Dependence
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Description
As a marketer, what is the danger of relying too heavily on digital advertising? Angela Voss, Rob DeMars, and Elena Hengel tackle this question in the first-ever episode of The...
show moreTopics covered:
- [00:00] Introducing The Marketing Architects
- [03:25] How Airbnb found success with traditional marketing channels
- [07:55] The risks of digital advertising
- [11:22] How brands achieve consistent growth
- [13:54] How traditional channels build memory and trust
- [16:32] The importance of both traditional and digital marketing channels
To learn more, visit marketingarchitects.com/podcast.
Resources:
2022 Wall Street Journal Article
2023 AdAge Article
2020 MarketingWeek Article
2022 CNBC Article
2021 Campaign Article
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Information
Author | Marketing Architects |
Organization | Aiyanna |
Website | - |
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