Transcribed

2023 Consumer Insights w/ Dipanjan Chatterjee

Apr 5, 2023 · 27m 31s
2023 Consumer Insights w/ Dipanjan Chatterjee
Description

The 2023 landscape for marketers is a complicated one. However, the concerns seem to be fairly unified: losing current customers and struggles to define and reach audiences. The response on...

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The 2023 landscape for marketers is a complicated one. However, the concerns seem to be fairly unified: losing current customers and struggles to define and reach audiences. The response on how to work in this new landscape is largely data-driven.


Our guest today is Dipanjan Chatterjee, the Vice President and Principal Analyst at Forrester. He provides incredible insights in this episode, and expands on his thoughts in a longer webinar conversation that can be found here on our website.

Join us as we also discuss:

  • How consumers are responding to the 2023 shifts
  • Marketers top strategies to navigate current challanges
  • The implications of data usage and how data affects decisions
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Author Sweet Fish
Organization Sweet Fish
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