243. Community: The Last Great Marketing Strategy w/ Mark Shaefer
Feb 28, 2023 ·
1h 3m 20s
When it comes to building communities, many marketers are stricken with questions and fear — What if you lose control of the community? What happens when you no longer control...
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When it comes to building communities, many marketers are stricken with questions and fear — What if you lose control of the community? What happens when you no longer control the narrative? What will become of the unknown?On this episode, we’re joined by Mark Schaefer, Marketing Strategist, Author, Professor and Keynote Speaker. In his recent book, Belonging to the Brand, Mark breaks past these unfounded fears to explain why community is the last great marketing strategy. Hear our conversation with Mark Schaefer, Marketing Strategist, Author, Professor and Keynote Speaker:
More information about Melissa Gratias and today’s topics:
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
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- Why community is the last great marketing strategy
- Why so many people struggle with building communities
- How to establish resonance and connection with an audience
- Why purpose matters in an organization
- Where to build a meaningful community
More information about Melissa Gratias and today’s topics:
- LinkedIn Profile: https://www.linkedin.com/in/markwschaefer/
- Company Website: BusinessesGrow.com
- Other Relevant Links: Belonging to the Brand (New Book)
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
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