ChatGPT has brought the conversations around AI to the forefront and there are mixed feelings across the board. Paul Roetzer, CEO and Founder of the Marketing AI Insititute joined us on the podcast to talk about what's happening with generative AI, the opportunities and challenges, and what we need to be thinking about.
A few of the topics:
Why has ChatGPT sparked such a huge debate around content development? We’ve had AI writing for a few years now (and it’s getting better all the time) - why did this one capture so much attention?
Looking at ChatGPT and AI-writing tools from a content perspective, there are concerns about copyrights, plagiarism, incorrect information, and privacy – what do marketers need to consider as they make these tools part of their strategy?
What is the impact on writers/copywriters/content marketers?
Microsoft has introduced its chat-based search in Bing/Edge, Google has announced Bard. What are the implications to search and search advertising?
About Paul Roetzer Paul Roetzer is founder and CEO of Marketing AI Institute, and founder of Ready North (formerly PR 20/20), HubSpot’s first partner agency. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.
ChatGPT has brought the conversations around AI to the forefront and there are mixed feelings across the board. Paul Roetzer, CEO and Founder of the Marketing AI Insititute joined us on the podcast to talk about what's happening with generative AI, the opportunities and challenges, and what we need to be thinking about. A few of the topics: Why has ChatGPT sparked such a huge debate around content development? We’ve had AI writing for a few years now (and it’s getting better all the time) - why did this one capture so much attention? Looking at ChatGPT and AI-writing tools from a content perspective, there are concerns about copyrights, plagiarism, incorrect information, and privacy – what do marketers need to consider as they make these tools part of their strategy? What is the impact on writers/copywriters/content marketers? Microsoft has introduced its chat-based search in Bing/Edge, Google has announced Bard. What are the implications to search and search advertising? About Paul Roetzer Paul Roetzer is founder and CEO of Marketing AI Institute, and founder of Ready North (formerly PR 20/20), HubSpot’s first partner agency. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies. Where you can find Paul: LinkedIn: https://www.linkedin.com/in/paulroetzer Website: https://www.marketingaiinstitute.com/ Podcast: https://www.marketingaiinstitute.com/podcast-showcase Upcoming events from the Marketing AI Institute AI for Writers Summit: https://www.aiwritersummit.com/ (March 30) Marketing AI Conference (MAICON): https://www.maicon.ai/ Plus, some great resources: Intro to AI for Marketers: https://www.marketingaiinstitute.com/intro-to-ai-for-marketers Piloting AI for Marketers: https://www.marketingaiinstitute.com/education/bundles/piloting-ai Responsible AI Manifesto: https://www.marketingaiinstitute.com/blog/the-responsible-ai-manifesto-for-marketing-and-business
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