Travel north of Harrisburg, Pa., just south of Williamsport or east of Penn State University and you’ll find Sunbury, where longtime Program Director and morning host Mark Lawrence has led independently owned WKOK "NewsRadio 1070" for 21 years come February.

What's it like to lead an AM spoken word radio station in an era where the removal of kHz-band receivers from automobiles is a hot topic? How essential is AM radio's future in rural markets such as Lawrence's, and for stations like his that don't have a FM translator?

Lawrence shares his thoughts and more in this InFOCUS Podcast, presented by dot.FM, in an engaging conversation with Editor-in-Chief Adam R Jacobson.