Prioritizing and Developing a Brand
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Prioritizing and Developing a Brand
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Description
Prioritizing and building a brand is at the heart of fueling the overall growth of an organization. But how do you build a brand when you are still building a...
show moreSarah Berg is the Vice President of Marketing at Matic, a company changing the landscape of the insurtech industry by integrating insurance within the home and auto ownership experience. In this episode, Sarah shares her thoughts on building a brand at a growth stage.
Join us as we discuss:
- What is Matic, and what do they do
- The marketing challenges that Sarah and her team face
- How to create a brand foundation that aligns with a long-term corporate strategy
- The different stages of brand development
- How Matic has approached brand development
Information
Author | Sweet Fish |
Organization | Sweet Fish |
Website | - |
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