Predictions for the Future of In-House Marketing w/ Laura Cunningham
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Description
More and more brands are creating in-house agencies. Is this approach the future of marketing?Many organizations associate time-efficiency and cost-savings with taking the marketing department in house. But a lot...
show moreCould external agency partners complement an in-house team? How will the work-from-home model affect the agency vs. in-house discussion?
On this episode of BrandSide, I interview Laura Cunningham. Laura is the integrated marketing manager at Stitch Fix, an online personal styling service that uses algorithms and data to make individualized clothing recommendations.
We talked about:
Aside from keeping the team motivated, what makes a successful in-house agency?
The day-to-day life of an integrated marketing manager
How brands can differentiate themselves in an online direct-to-consumer world
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website
Information
Author | Celtra |
Organization | Celtra |
Website | - |
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