Predictions for the Future of In-House Marketing w/ Laura Cunningham

Mar 1, 2021 · 16m 15s
Predictions for the Future of In-House Marketing w/ Laura Cunningham
Description

More and more brands are creating in-house agencies. Is this approach the future of marketing?Many organizations associate time-efficiency and cost-savings with taking the marketing department in house. But a lot...

show more
More and more brands are creating in-house agencies. Is this approach the future of marketing?Many organizations associate time-efficiency and cost-savings with taking the marketing department in house. But a lot of those same organizations are finding it a challenge to attract the caliber of talent that an agency can secure.
Could external agency partners complement an in-house team? How will the work-from-home model affect the agency vs. in-house discussion?
On this episode of BrandSide, I interview Laura Cunningham. Laura is the integrated marketing manager at Stitch Fix, an online personal styling service that uses algorithms and data to make individualized clothing recommendations.
We talked about:

Aside from keeping the team motivated, what makes a successful in-house agency?
The day-to-day life of an integrated marketing manager
How brands can differentiate themselves in an online direct-to-consumer world

Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website
show less
Information
Author Celtra
Organization Celtra
Website -
Tags
-

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search