“Making room for everybody doesn’t mean taking room away from anybody.” – Dhiya Choudary.
Dhiya is a Creative Director at Magic Spoon that is disrupting the cereal industry. Here’s what we discussed:

Dhiya’s advertising career and a few of her favorite campaigns to work on
What it’s like to move from agency life to the brand-side
Differences between in-house and agency pitches
The building blocks of a strong brief
A day in the life of Magic Spoon
Tips for working remotely
Scaling digital content as a DTC (Direct to Consumer) company
How to capitalize on UGC (user-generated content)
How to navigate industry diversification

Check out these resources we mentioned during the podcast:

Dhiya’s LinkedIn profile
Dhiya’s Instagram profile
Dhiya’s direct email address
Magic Spoon’s website
Celtra’s website
Link It Black talent diversification movement
Third Eye Collective mentorship platform

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