Brand-Building for CPGs at Every Growth Stage w/ Lindsay Martin
Oct 4, 2021 ·
25m 55s
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Description
Consumer packaged goods are an enormous product category with players spanning the gamut from Goliath household names to smaller but fast-growing challenger brands. Regardless of size, creating a brand that...
show more
Consumer packaged goods are an enormous product category with players spanning the gamut from Goliath household names to smaller but fast-growing challenger brands.
Regardless of size, creating a brand that consumers can fall in love with is the lifeblood of every CPG marketer.
Today’s guest, Lindsay Martin , VP Marketing at Reed’s Inc , is someone CPGs big and small turn to when they need experience and expertise in branding and marketing.
In this episode, we discuss:
-The differences and similarities in marketing for giant CPG-staples and scrappy upstarts
-Why highly targeted marketing efforts can compete with large campaigns
-The value in eking out a niche
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.
show less
Regardless of size, creating a brand that consumers can fall in love with is the lifeblood of every CPG marketer.
Today’s guest, Lindsay Martin , VP Marketing at Reed’s Inc , is someone CPGs big and small turn to when they need experience and expertise in branding and marketing.
In this episode, we discuss:
-The differences and similarities in marketing for giant CPG-staples and scrappy upstarts
-Why highly targeted marketing efforts can compete with large campaigns
-The value in eking out a niche
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.
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