Marketing With Giveback w/ Abbey Robertson
Mar 29, 2021 ·
26m 8s
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
What if every time you promoted your brand, the world became a little better place? For companies that incorporate giveback, it does. On this episode of Brand-Side, I talk with...
show more
What if every time you promoted your brand, the world became a little better place?
For companies that incorporate giveback, it does.
On this episode of Brand-Side, I talk with Abbey Robertson, Brand Manager at Parks Project, which helps preserve America's greatest landscapes apparel and homegoods.
Abbey and I discussed:
-How to balance a product message with a giveback story
-Replicating the emotional experience of a brick-and-mortar store online
-Why traditional approaches to influencer marketing may not work, and what does
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, Apple Podcasts, or our website.
Listening on a desktop & can’t see the links? Just search for BRAND-SIDE in your favorite podcast player.
show less
For companies that incorporate giveback, it does.
On this episode of Brand-Side, I talk with Abbey Robertson, Brand Manager at Parks Project, which helps preserve America's greatest landscapes apparel and homegoods.
Abbey and I discussed:
-How to balance a product message with a giveback story
-Replicating the emotional experience of a brick-and-mortar store online
-Why traditional approaches to influencer marketing may not work, and what does
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, Apple Podcasts, or our website.
Listening on a desktop & can’t see the links? Just search for BRAND-SIDE in your favorite podcast player.
Information
Author | Celtra |
Organization | Celtra |
Website | - |
Tags |
-
|
Copyright 2024 - Spreaker Inc. an iHeartMedia Company