How to Adapt to the APAC Region’s Diverse Cultures & Markets
Nov 26, 2021 ·
17m 15s
For many marketers in the APAC region, there is one question that’s always top-of-mind: How do you ensure your brand is delivering a consistent message while delivering it across multiple...
show more
For many marketers in the APAC region, there is one question that’s always top-of-mind:
How do you ensure your brand is delivering a consistent message while delivering it across multiple markets and cultures?
Today’s guest, Asha Gourinath, Lead in Digital Marketing & CRM for Grab SEA, has found her answer through experience, having launched many campaigns across Southeast Asia — she joins the show to share what she has learned.
In this episode, we discuss:
- The challenge of cultural nuance for creatives
- Digital and creative transformation in Asia
- Why she’s excited about the future of creative automation
To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.
show less
How do you ensure your brand is delivering a consistent message while delivering it across multiple markets and cultures?
Today’s guest, Asha Gourinath, Lead in Digital Marketing & CRM for Grab SEA, has found her answer through experience, having launched many campaigns across Southeast Asia — she joins the show to share what she has learned.
In this episode, we discuss:
- The challenge of cultural nuance for creatives
- Digital and creative transformation in Asia
- Why she’s excited about the future of creative automation
To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.
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