Marketing Ops is about synthesis and bringing together ideas, or disparate knowledge to create effective strategies that solve problems. This is especially true when you are coming in and reconfiguring an existing process or working to bring digital and physical asset teams together.
Our guest today is Amy Strickland, Director of Marketing Operations Consulting at Cella. Her diverse background at many top brands in marketing operations — Walmart, Athleta, Sam’s Club — makes her an ideal advisor to a wide variety of in-house agencies and creative teams. She stopped by to share the top lessons she has learned in over 15 years of operations leadership with both marketing and creative teams.
Join us as Glenn and Amy discuss:
The value of metrics in operations is undeniable and you need to measure everything — even if you think you don’t need it now, you will in the future.
Unique challenges for marketing operations in an omni channel retail industry
What companies miss out on by not having a marketing operations team