Prof. Anna Carolina Boechat: SCOTT, David Meerman (2005) – The new rules of marketing & PR. New Jersey : Wiley.
Nov 29, 2022 ·
1m 1s
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Description
"The new rules of marketing & PR : how to use news releases, blogs, podcasting, viral marketing and online media to reach your buyers directly", de David Meerman Scott, é...
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"The new rules of marketing & PR : how to use news releases, blogs, podcasting, viral marketing and online media to reach your buyers directly", de David Meerman Scott, é a obra sugerida pela Prof.ª Doutora Anna Carolina Boechat, professora da Faculdade de Ciências da Economia e da Empresa da Universidade Lusíada (Lisboa), no podcast "Um livro num minuto".
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| Author | Universidade Lusíada |
| Organization | Universidade Lusíada |
| Website | - |
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