There are many organizations that are new to the SAM space. They don’t have the licensing logic or the time to conduct the work themselves, especially given the sheer amount of documentation and rules one needs to go through.
But these rules are fixed—and thus, they can be translated into code.
In this episode, Chris Allen, Co-Founder and Chief of Sales at Licenseware, shares how his company is creating an ecosystem of automation that can remove 60-70% of the workload of a SAM or ITAM professional.
We discuss:
The idea that launched Licenseware
How licensing automation works
The community they hope to build around SAM/ITAM automation 


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