Transparency and Transformation with OKRs w/ Mark Organ Mark Organ is a visionary who founded both Eloqua and Influitive and is the author of the best-selling book The Messenger is the Message. In this episode, Mark talks very candidly about the challenges Influitive faced in 2017 that led him to adopt OKRs and the WorkBoard platform – they’d hit a growth wall and the great people in the org didn’t have great clarity on how best to contribute. Their OKR program was transformational within its first quarter. Mark gives us a candid view on what that’s meant to the company, culture and to him personally.