Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM, sits down with Deidre to share how he introduced OKRs across Sales and Digital Marketing to ensure the creation of customer value is the focus of every employee in the org, and why a self-directed culture is at the core of successful business transformations. Running his business on fact-based data enables Anthony to validate business goals, navigate with headlights, and inspire deep trust amongst his people.