Systems can be an ally or a saboteur. It all comes back to how you implement new tools, track your data, and personalize your content. Each component affects the results of your campaigns and the impact of your reach.
In this episode, I interview Britney Young, Marketing Operations at McKesson, about the constant juggling act that is marketing operations.
Join us as we discuss:
Personalized email marketing via data
Key characteristics of an operations marketer
The difference between small vs large companies
Critical components to consider when adjusting systems


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