A strong marketing strategy in 2022 has to look at social media influencers. It just does.
But knowing when to jump into the influencer market isn’t always so clear. A lot of questions need to be answered first, like where are we at with our brand recognition and how do we set expectations within that relationship?
Here, Chelsea Johns, Director of Marketing, at Swoon, gives the inside scoop on what makes an influencer great and the metrics you should look at to be successful.
Join us as we discuss:
What makes influencer marketing so successful
When to know if you’re ready for an influencer strategy
What you can expect to pay during an influencer marketing campaign     


Keep connected with us by subscribing on Apple Podcasts, Spotify, or anywhere you get podcasts. Check out our website at Taylor.com.