Constantly Moving: Staying Ahead in Digital Marketing
Aug 9, 2022 ·
30m 34s
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Description
What has changed in high-level digital marketing since the worldwide launch of the iPhone? In such a rapidly evolving industry, sometimes you need to take a step back and reflect...
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What has changed in high-level digital marketing since the worldwide launch of the iPhone?
In such a rapidly evolving industry, sometimes you need to take a step back and reflect on the years past to uncover the insights you need to tackle the changes and challenges of today — and those waiting on the horizon.
Today’s guest, Jeff Campbell, President of aiCommerce, who has gathered a wealth of such insights managing superstar global clients like Apple — and seeing other brands rise and fall — over the years. He shares his advice for marketers in the digital commerce space, along with some surprising tips from more traditional platforms.
In this conversation, Jeff explains:
How to balance branding with direct response and ROI
The overlap in consumer experience and marketing operations from B2C to B2B
How offline marketing impacts the digital sphere
Keep connected with us by subscribing on Apple Podcasts, Spotify, or anywhere you get podcasts. Check out our website at Taylor.com
show less
In such a rapidly evolving industry, sometimes you need to take a step back and reflect on the years past to uncover the insights you need to tackle the changes and challenges of today — and those waiting on the horizon.
Today’s guest, Jeff Campbell, President of aiCommerce, who has gathered a wealth of such insights managing superstar global clients like Apple — and seeing other brands rise and fall — over the years. He shares his advice for marketers in the digital commerce space, along with some surprising tips from more traditional platforms.
In this conversation, Jeff explains:
How to balance branding with direct response and ROI
The overlap in consumer experience and marketing operations from B2C to B2B
How offline marketing impacts the digital sphere
Keep connected with us by subscribing on Apple Podcasts, Spotify, or anywhere you get podcasts. Check out our website at Taylor.com
Information
Author | Sweet Fish |
Organization | Sweet Fish |
Website | - |
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