Agile Marketing: Bringing Higher Value to the Creative Process

Aug 23, 2022 · 37m 5s
Agile Marketing: Bringing Higher Value to the Creative Process
Description

Nobody really likes change, but the ability to adapt to it is not only a necessity in life, it’s also essential in fine-tuning your work flow. Today’s guest,Jason Knaggs, Manager...

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Nobody really likes change, but the ability to adapt to it is not only a necessity in life, it’s also essential in fine-tuning your work flow.
Today’s guest,Jason Knaggs, Manager Marketing Operations at BECU, shares stories from his experience that highlight the true benefits of adapting to agile principles, and turning failure into fruition.
Join us as Jason discusses:
What exactly agile processes are and how to leverage them for marketing
Learning a process that lends itself to maximizing the creative process
Stars Wars references that bring not only humor, but the perspective needed to get your team on-board


Keep connected with us by subscribing on Apple Podcasts, Spotify, or anywhere you get podcasts. Check out our website at Taylor.com
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Author Sweet Fish
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