When it comes to balancing between utilizing and protecting personal data, there is probably no area more fraught for marketing professionals than the healthcare industry. With changes to regulations protecting personal data, digital experiences can struggle to keep pace with in-person patient care.
Christ Dufresne, VP of Digital Products and Marketing Technology at Allina Health , is working to streamline the modern digital experience for everyone in the healthcare industry. He sees value in leveraging what retail and other industries have fine tuned already to make our digital healthcare more efficient and in-tune with patient needs.
Join us as Glenn and Chris discuss:
How to be good stewards of healthcare data and driving robust marketing agendas that are in compliance with new government regulations
Personalizing the healthcare experience to protect data, but still use digital and marketing technology to benefit the patient experience
Apart from protecting personal data, understanding the need to be less… creepy when it comes to targeted marketing regarding health matters.