Promoting a major motion picture in the entertainment industry has its own specific marketing needs and challenges, but there are distinct lessons for the wider marketing community.
On this episode Ross Necessary, Senior Vice President of Global Marketing Operations and Exhibitor Relations at Lionsgate, joins us to share how some of our favorite films get promoted and distributed.
In this insightful discussion with Ross, we’ll explore:
What are some of the key steps in movie marketing
Global and domestic differences in marketing approaches
Leveraging creative efficiency in marketing products and operations


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