You could do it alone, but you shouldn’t. Marketing is most effective when paired with intentional and consistent collaboration with the sales team. Together, you create clear objectives and customer journeys.
In this episode, I interview Josh Druck, Sr. Manager, Digital Marketing + Operations at Signify Health, about the wildly effective team-up between sales and marketing and the ever-green relevance of multi-touch attribution.
Join us as we discuss:
The significance of multi-touch attribution
Common denominators across customer journeys
The benefits of sales and marketing working together
Why the customer experience is still paramount


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