Gone are the days when you would just pop over to your colleague’s desk to ask for a missing piece of copy, or run into them to chat about that brief for your next meeting. Marketing technology is a rapidly changing industry, but workflow platforms are arguably the most important tech space for an operations team in our new remote work lives.
Heather Carl, Marketing Operations Manager at Missouri Employers Mutual, the largest worker's compensation provider in the state. She knows that the bar is very high when you are making a real impact on helping companies prevent injuries and reduce insurance claims. She takes us through what works for her team, and how they reassess their marketing needs to reflect larger business goals.
Join us as Glenn and Heather discuss:
Tips for increasing your volume without sacrificing consistency
Measuring your work by how you dealt with the unexpected
Reinvigorating your brand standard creative work (hint- it’s not all on your creative staff)