The more data that is out there, the more data people want. We can use data to our advantage… or to our disadvantage.
Ask the right questions to use your data well.
In this episode, I interview Robert Holmes, Marketing Data Operations and Analytics Manager at Couchbase, about what questions to ask your data, as well as how the future of data in marketing operations will look.
Join us as we discuss:
The three phases of interrogating your data
The evolving world of data privacy
Qualities of a good martech platform
The top three traits of a great martech team member


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