When Curiosity & Grit Fuel Velocity

Dec 14, 2021 · 32m 31s
When Curiosity & Grit Fuel Velocity
Description

The name “marketing automation” tends to refer to things like automating email marketing initiatives. The name “marketing operations,” however, speaks to the collaborative value that team members bring to a...

show more
The name “marketing automation” tends to refer to things like automating email marketing initiatives. The name “marketing operations,” however, speaks to the collaborative value that team members bring to a highly creative role.
Today’s guest made the internal rebrand — with stellar results.
In this episode, I interview Dana Weeks, Senior Manager, Marketing Operations at Crain Communications, about how curiosity and grit fuel her high-velocity (and newly renamed) marketing operations team.
Listen in as we discuss:
How marketing exercises both right-brain and left-brain thinking
The motives behind renaming marketing automation
Why curiosity and grit are essential traits for marketers
Making marketing operations a strategic partner to the rest of the marketing team
Strategic moments for being hyper targeted


Keep connected with us by subscribing on Apple Podcasts, Spotify, or your favorite podcast player. Check out our website at Taylor.com.
Listening on a desktop & can’t see the links? Just search for The Art of Marketing Operations in your favorite podcast player.
show less
Information
Author Sweet Fish
Organization Sweet Fish
Website -
Tags
-

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search