A complex sales environment can be a challenge for marketing operations professionals, but it is also a premier setting for experimentation and innovation. When this is your day-to-day at a start-up, you have the added opportunity to test for scalability during rapid growth.
Jaclyn Adams knows this landscape well. As the Senior Marketing Manager at Papa, she is working across B2B and B2C audiences to tailor her marketing operations for growth.
Join us as Glenn and Jaclyn discuss:
The value of integrating physical assets with a strong digital presence
Marketing Ops start-up life as an opportunity to step-back and build seamless processes that drive rapid growth
When A/B testing works best in your pipeline and when it doesn’t