Company mergers are a good time for taking stock of what works and what needs improvement. But the path is not always smooth.
That’s why Jessica Meyers, Director of Marketing Operations and Technology at PatientPop, Inc, really honed her ability to identify useful mistakes that helped her with multiple facets of Martech.
In this insightful discussion with Jessica, we’ll explore:
Why marketing mistakes may be painful (and often VERY public), but are necessary for progress
How to balance Martech needs and wants realistically during a merger, with examples from her own recent experience
How to create a seamless transition from marketing to sales
The best marketing operations communities for more learning


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