The power of marketing operations comes from consistency and diligence—from curating tech stacks to providing insights to auditing existing processes, intentionality is critical. 
What if you join a company that has never had someone in the marketing operations role before? Where do you start? 
In this episode, I interview Chloe Pott , Senior Marketing Operations Manager at Lokalise , to hear her insights on starting from scratch, building out martech stacks, and collaborating with other departments. 
Join us as we discuss:
Starting from scratch in marketing operations
Building a martech stack
Tracking attribution (and which type is the most relevant today)
Life cycle models and scoring leads
Content analysis
Deploying campaigns multinationally  


Take a peek at the book Chloe recommended: 
The Culture Map by Erin Meyer  


Keep connected with us by subscribing on Apple Podcasts , Spotify , or your favorite podcast player. Check out our website at Taylor.com . 
Listening on a desktop & can’t see the links? Just search for The Art of Marketing Operations in your favorite podcast player.