If, as marketers, you have passion for your product and can relay that through any medium, you will be truly effective at sharing your differentiator with the healthcare community. 
Hear our conversation with Francisco "Paco" Gonzaba, Executive Director of Business Operations at Gonzaba Medical Group:
Bringing systems and processes to a new marketing department
What is unique about the field marketer’s mindset
Passion for product and compassion for target demographic  


More information about Paco and today’s topics:
LinkedIn Profile: https://www.linkedin.com/in/francisco-paco-gonzaba/  
Company Website: https://www.gonzaba.com/   


Keep connected with us by subscribing on Apple Podcasts , Spotify , or anywhere you get podcasts. Check out our website at Taylor.com.