How do you get people to pay attention to your message? Whether you’re selling to a customer online or speaking in front of a live audience, you need to create a shared belief about what the other person will be getting out of it.   To deep dive into that concept, I spoke with Steve Pacinelli, the CMO at BombBomb who is my co-author of our book Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience. Here are some highlights of what we discussed. Customer Experience as the Exploration of a Shared Belief Enthusiasm Is Contagious Making Yourself Valuable to Your Audience Keep Your Audience Interested Little Things That Make a Big Difference