“One question can change everything.” Indeed, it can. On the latest episode of The Customer Experience Podcast, I have the pleasure of speaking with Brian Robinson, author of best-selling The Selling Formula and VP of Strategic Partnerships at Works24.  Brian fills us in on: His definition of great customer experience How to adjust your mindset before entering a sales conversation Why your questions are the main reason deals are closed or not How to ask the best sales-related questions Check out Brian’s #1 Best Seller on Amazon, The Selling Formula, for more expert advice. Get more from The Customer Experience Podcast! Subscribe (and leave a rating or review): Apple Podcasts/Apple Podcasts Google Podcasts/Google Play Spotify Stitcher