If you want your business to grow and succeed, it needs to be built on a solid foundation of relationships. Obviously. However, creating connection with the right people can be quite difficult — even damaging — if you go about it the wrong way. What if I told you that creating connection is as simple as collaborating with anyone you want to know to create valuable content?  This very episode of the Customer Experience Podcast is both a consequence of and a demonstration of content-based networking. About four years ago, I created some content with someone who is now my friend. It’s a relationship that grew relatively slowly. It took a couple of years of content collaboration before any deals were made. But this is what content-based networking is all about: making content with people with the aim of creating a connection that could turn into future business. You really have nothing to lose with this approach. Worst-case scenario – you end up with stellar content and new relationships.  I’m so honored to introduce you to my friend James Carbary, Founder of Sweet Fish Media, host of B2B Growth, and author of Content-Based Networking. What we talked about: Improving CX with content-based networking  Making your own luck to create valuable content and meaningful interactions  Focusing on the process of building relationships instead of the outcomes  Taking a journalistic approach to content creation  Balancing online connection with offline connection Check out these resources we mentioned during the podcast: James was inspired by Never Lose a Customer again by Joey Coleman and all the books by Gary Vaynerchuk James’s book is Content-Based Networking I’ve interviewed James before at BombBomb HQ. He’s interviewed me twice at B2B Growth (Ep 248 and Ep 381). Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.