Human, helpful, and relevant. These are 3 attributes we need to create within our organizations to deliver great experiences for our customers. Dan Tyre, co-author of The Inbound Organization and HubSpot executive, came on this episode to share his insights from 35 years of experience in the business world—including why using video in your prospecting is approaching “must-have” status. What we talked about: Why you should never, ever, ever check your bags at an airport Why customer experience is the only differentiator in an age of ubiquitous technology The sky-high expectations of today’s customers The importance of giving your team autonomy Why video is revolutionizing prospecting Why self-service equates to excellent service for the modern buyer Resources we talked about:   The Inbound Organization by Dan Tyre and Todd Hockenberry Rehumanize Your Business by Ethan Beute and Stephen Pacinelli   Incorporate Massage (and Founder/CEO Amelia Wilcox) How to Define a Customer Experience (CX) Strategy [HubSpot blog] dtyre@hubspot.com