129. Create Forever Customers With A Forever Promise w/ Robbie Kellman Baxter
Mar 30, 2021 ·
45m 30s
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
The forever customer is someone who trusts you to solve their problem. They’ve taken off their consumer hat and put on their member hat. They aren’t looking for alternatives anymore....
show more
The forever customer is someone who trusts you to solve their problem. They’ve taken off their consumer hat and put on their member hat. They aren’t looking for alternatives anymore.
In this episode, I interview Robbie Kellman Baxter, Strategy Consultant at Peninsula Strategies, about how to achieve forever customers with customer-centricity.
Robbie also talked with me about:
- Why short-term revenue matters so much less than long-term relationships
- Her journey toward the forever transaction — and what that looks like for businesses
- You want to balance acquisition and retention
- The importance of knowing what your best customers have in common
Check out these resources we mentioned during the podcast:
- Robbie’s books are The Membership Economy and The Forever Transaction
- Robbie’s podcast is Subscription Stories
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.
Listening on a desktop & can’t see the links? Just search for The Customer Experience Podcast in your favorite podcast player.
show less
In this episode, I interview Robbie Kellman Baxter, Strategy Consultant at Peninsula Strategies, about how to achieve forever customers with customer-centricity.
Robbie also talked with me about:
- Why short-term revenue matters so much less than long-term relationships
- Her journey toward the forever transaction — and what that looks like for businesses
- You want to balance acquisition and retention
- The importance of knowing what your best customers have in common
Check out these resources we mentioned during the podcast:
- Robbie’s books are The Membership Economy and The Forever Transaction
- Robbie’s podcast is Subscription Stories
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.
Listening on a desktop & can’t see the links? Just search for The Customer Experience Podcast in your favorite podcast player.
Information
Author | Sweet Fish |
Organization | Sweet Fish |
Website | - |
Tags |
-
|
Copyright 2024 - Spreaker Inc. an iHeartMedia Company