128. Shifting Your Focus to Account-Based Experience (ABX) w/ Jon Miller
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Description
Just because someone fills out a form doesn’t mean they’re ready to talk to a salesperson. Two problems stem from this fact: the problem of discerning which leads are ready...
show moreWelcome to the explosion of martec.
In this episode, I interview Jon Miller is Chief Marketing and Product Officer at Demandbase and previously co-founder at Marketo and Engagio, about account-based experience (ABX):
Among the things we talked about were:
- The evangelistic sale
- The analogous relationship between CX and ABX, and B2C and B2B
- Who’s responsible for company culture (not just the CEO)
- MBAs are important for career switchers
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Organization | Sweet Fish |
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