The only two currencies in the world are dollars and emotions. Emotion is also an often overlooked component of customer experience. When it comes to human emotions, the face is the window to the soul, meaning that facial expressions — if you know how to read them — truly reveal what is happening on the emotional scale.   The insight that there are 7 emotions in terms of facial coding and that only one of them is truly positive will help companies shape the customer experience and the employee experience.   In this episode, I interview Dan Hill, President of Sensory Logic and author about all things EQ, to hear about how video can unlock human emotion.   What we talked about:   - 3 tips for framing your face properly in video   - One person on camera is better than two … or three … or more   - Our buying choices stem from desiring pleasure and avoiding danger   - The less you see of the face, the less your brain fires   Check out these resources we mentioned during the podcast:   - Emotionomics: Leveraging Emotions for Business Success   - Famous Faces Decoded: A Guidebook for Reading Others   - First Blush: People’s Intuitive Reactions To Famous Art   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.