85. How To Successfully Pivot To A Virtual Event w/ Corey McCarthy
Jul 14, 2020 ·
36m 17s
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Description
64% of all event planners have never done a virtual or hybrid event before. About 60% of attendees have never been to a virtual or hybrid event. Those numbers are...
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64% of all event planners have never done a virtual or hybrid event before. About 60% of attendees have never been to a virtual or hybrid event. Those numbers are from just a few weeks ago. How can we know what makes a great virtual event so that we can host one? In this episode, I interview Corey McCarthy, the CMO at Socio, about how to host great virtual events. What we talked about: - What it took Socio to pivot itself and its clients to virtual and hybrid events - The characteristics of a great virtual event (including why you need an emcee) - Marketing insights for rethinking the customer journey during a pandemic - Creating communities, even virtual ones, increases brand loyalty and creates evangelists Check out these resources we mentioned during the podcast: - Socio.events - Corey on LinkedIn - Steve Axel on LinkedIn - Who Gives a Crap Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.
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Information
Author | Sweet Fish |
Organization | Sweet Fish |
Website | - |
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