Superfans!
You may have some.
You may have had some and lost them.
You may have fans — who would be superfans — if only you engaged them the right way.
Regardless, you always want more superfans.
But you have to work for them.
In this episode, I interview Brittany Hodak, speaker, writer, and co-founder of the Superfan Company, about what a superfan is and how to build a base of them.
Brittany and I chat about

- What a superfan is and how you create them

- The 5 steps of the SUPER system

- How Brittany got offers from four of the five sharks on Shark Tank

- The biggest threat to business (it gets no airtime)

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