131. Returning the Human Voice to Marketing w/ Mark Schaefer
Apr 13, 2021 ·
42m 3s
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Description
Are we using technology to create barriers between us and our customers? Or are we doubling down on things we know that our customers respond to, like a human voice...
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Are we using technology to create barriers between us and our customers? Or are we doubling down on things we know that our customers respond to, like a human voice that’s friendly, accessible, and even vulnerable?
In this episode, I interview Mark Schaefer, COO at B Squared Media and author of Marketing Rebellion, about returning the human voice to the center of marketing.
Mark also talks with me about:
- Cumulative advantage vs. competitive advantage
- Two thirds of your marketing is done by your customers
- A fracture is a business opportunity
- The role of momentum in change
Check out these resources we mentioned during the podcast:
- {grow} blog
- BusinessesGrow.com
- The Cumulative Advantage
- Marketing Rebellion
- Mark on LinkedIn
- Mark on Twitter
- Keith Reynold Jennings
- The North Face
- Glossier
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.
Listening on a desktop & can’t see the links? Just search for The Customer Experience Podcast in your favorite podcast player.
show less
In this episode, I interview Mark Schaefer, COO at B Squared Media and author of Marketing Rebellion, about returning the human voice to the center of marketing.
Mark also talks with me about:
- Cumulative advantage vs. competitive advantage
- Two thirds of your marketing is done by your customers
- A fracture is a business opportunity
- The role of momentum in change
Check out these resources we mentioned during the podcast:
- {grow} blog
- BusinessesGrow.com
- The Cumulative Advantage
- Marketing Rebellion
- Mark on LinkedIn
- Mark on Twitter
- Keith Reynold Jennings
- The North Face
- Glossier
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.
Listening on a desktop & can’t see the links? Just search for The Customer Experience Podcast in your favorite podcast player.
Information
Author | Sweet Fish |
Organization | Sweet Fish |
Website | - |
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