When it comes to tire equipment, your mind can spin at the many options to choose from in each category. Each company makes a wheel balancer, tire changer, alignment and inspection equipment their own by adding certain features aimed at helping tire shops save time. One company in this space that specializes in wheel balancing has also pioneered technology on some of your favorite equipment at the shop, and that’s just a sliver of how itserves the transportation industry.

Founded in 1946 by Luigi Buzzi just outside of Milan, Italy, CEMB started as a leader in the wheel balancing space, and today, operates three business units around solving balancing issues in its industrial, vibration analysis and automotive departments. In this episode of What’s Treading with Tire Review, presented by AAPEX, David Martin, COO for CEMB USA, describes how the company’s garage equipment division is bringing the latest technology in wheel balancing and wheel alignment to shops around the world.

EPISODE OVERVIEW

- How David’s past roles with tire equipment companies influence his current role at CEMB (1:12)
- CEMB’s history, the structure of the business and how it works with other companies to bring out technologies on their branded equipment (2:57)
- The current expansion of CEMB’s Gainsville, Georgia, facility and how it will allow the company to grow in North America (7:56)
- Trends in tire changing and wheel balancing equipment David is seeing in the industry (11:05)
- CEMB’s touchless alignment system and how it has helped shops operate at a higher capacity (16:57)
- How CEMB plans to grow its presence in the US and beyond (20:03)

Listen to this episode here or watch it on YouTube: https://youtu.be/MZ4QNtakGFg

You can also subscribe to this podcast on Apple Podcasts, Google Play, Spotify and Stitcher.

Not a fan of watching the episode? Read the full interview here: https://www.tirereview.com/cemb-usa-roots-us-expansion/

Thanks to our sponsor, AAPEX. To learn more about the 2022 AAPEX Show, go to www.aapexshow.com.