"Radio remains a constant source of news and information and music and listenership and the power it provides advertisers has never wavered," says Cathy Atkins, the Inbound Marketing Consultant for Fuse 32, an in-house marketing and creative agency at Zimmer Communications in Columbia, Mo.

Fuse 32 was launched in 2015. And, one of the big reasons was to share information and attract leads via the website. The benefit has been big, and Atkins discusses how Zimmer's "Radio Advertising Resource Guide" came to life in this exclusive RBR+TVBR InFOCUS Podcast, presented by dot.FM.